Our fashion brands for change.
VAN GRAAF pays very close attention to the global fashion market to consistently find leading brands that are particularly committed to sustainability. They prove that fashion awareness and a sustainable lifestyle can be a dream team.
Would you like to familiarize yourself with the sustainable products of our top brands and our in-house VAN GRAAF brands? Then visit us at our stores.
Our textile seal for safety.
VAN GRAAF has sought out suitable partners for implementing its sustainability goals. These include global enterprises and their reliable seals and certificates that accompany us from cultivation to the dressing room.
Details about additional seals and certificates can be found here.
We are members of the Better Cotton Initiative (BCI).
Sustainability in the textile industry starts at the very beginning: when cultivating cotton. This is why, as a member of the Better Cotton Initiative (BCI), VAN GRAAF supports environmentally friendly cotton cultivation and helps to improve farmers’ working and living conditions.
The Better Cotton Initiative’s cotton procurement follows the principle of mass balance. As a BCI member, we ensure that farmers benefit from the cotton demand to the same extent that it is procured from them. This initiative familiarizes cotton farmers with agricultural cultivation methods so that they can produce the raw material in an ecological, profitable, and more socially sustainable manner. For our VAN GRAAF brands, we already use 70 % of our cotton in the relevant product groups from Organic or Better Cotton. Our goal: By 2025, we wish to procure 100 % sustainable cotton that meets the Organic or Better Cotton standard.
Are you interested in the BCI’s work? Then click here.
We are GOTS-certified.
Another important aspect of sustainability is the issue of how environmentally friendly and socially fair the delivery chain has been designed until a customer can wear their favorite clothing item from VAN GRAAF. We label the corresponding products with our independent GOTS certification: it demonstrates that this product has met very high standards in terms of quality and sustainability throughout the entire supply chain.
The Global Organic Textile Standard (GOTS) is the leading global standard for processing textiles from organically cultivated natural fibers. GOTS covers the entire production chain at a very high level—from the cultivation of raw materials to environmentally and socially friendly production and even the sale of GOTS-certified textiles. A product with a GOTS seal must contain at least 70 % certified organic fibers.
GOTS differentiates between the following categories:
- Made with organic materials: Must contain at least 70-94 % organic cotton.
- Organic: Requires at least 95 % organic cotton.
You can learn more about the standards and backstory of the GOTS certificate here.
We protect cashmere goats.
Premium textiles can also be made of animal products such as cashmere wool. As a member of the Good Cashmere Standard®, an initiative by the Aid by Trade Foundation, we actively participate in the treatment and well-being of cashmere goats.
The independent Good Cashmere Standard® establishes a new standard for sustainable cashmere. Certified cashmere farms must keep their goats under species-appropriate living conditions and give their workers socially just conditions with fair wages. Furthermore, management must act responsibly, from breeding to wool processing and even transportation. By doing so, the initiative pursues its goal of promoting animal and environmental protection and improving the working conditions of the people who work with cashmere goats and their products.
You can find more information on the Good Cashmere Standard® here.